“The money is in the list,” it’s often said. A customer or client contact list is one of the most vital assets any business can have. But once you have a list, how do you manage it effectively? Here are a few suggestions to help you store your list more efficiently, maintain it more effectively, and use it more profitably as a marketing tool.
1. Storing Your List Efficiently
There are two popular ways to store your mobile notary contact list: spreadsheet programs like Excel, and specialized notary software like NotaryCRM. NotaryCRM is tailored for mobile notaries, so it’s not surprising that it’s a better choice for storing your mobile notary contact list.
Excel allows you to manually enter names, addresses, and other information in rows and columns, which you can later search and sort. This is useful as far as it goes, but it only goes so far.
NotaryCRM allows you to store the same information in fields that you can easily see on a monitor or cell phone, without having to search through rows and columns.
It also combines this information with a calendar that lets you see at a glance when you have appointments for that customer scheduled.
It also provides a map with driving directions to the site of your appointment with that customer.
It also lets you store, email, and fax documents for that customer.
It also tells you how much that customer has paid you and how much they owe you, and lets you send invoices to that customer.
And it also tells you how your customers have paid you and owed you collectively, with the results totaled in monthly reports, so you can track your bottom line.
And you don’t have to enter this information manually all over again if you’ve already got it stored in Excel: NotaryCRM staff will help do this for you.
And finally, NotaryCRM is free to sign up for: just go to the NotaryCRM home page for your free account.
So those are some reasons why NotaryCRM is the preferred way to store your list.
2. Maintaining Your List Effectively
Once you’ve got your list stored, what do you do with the information? There are a few important things you should do to maintain your list:
- Make sure customer contact information is up to date. If you’ve got a customer you haven’t heard from in a while, check to see if their information is current. You can use the opportunity to get back in touch with them.
- Check your NotaryCRM calendar on a daily basis to see when you have appointments with the customers in your database.
- Use NotaryCRM’s financial tracking feature to send your customers invoices, track collected payments, and see which customers owe you outstanding payments.
- Use NotaryCRM’s financial analysis display to see which of your customers are generating the most income, so you know who your best customers are.
3.Using Your List Profitably as a Marketing Tool
You can also use your list strategically as a marketing tool. Here are just a few ways:
- Supplement your list of existing customers with a list of prospective customers in your target market.
- Add an opt-in list to your website where you can capture contact information from prospective new customers.
- Use your customer contact information to send out periodic thank-you notes, gifts, or free information to let your customers know you appreciate them and their business.
- Call, mail, or email customers periodically to let them know you’re available for business and ask about their business needs.
- Contact your customers periodically to invite them to let others know you’re available for business.
Conclusion
If you store your list efficiently, maintain it effectively, and use it profitably, it can prove to be one of the greatest assets to your mobile notary business. The money really is in the list!
Don't forget to check out NotaryCRM if you're looking for a simple way to manage your signing agency. Thanks for visiting!